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PHONE HOTLINE: +1 (941) 870-0623
Schedule A Call
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Join our Hands-On
Video Engagement Bootcamp

Starting Q4 2023

Transform your video marketing skills with personalized guidance from seasoned professionals

Our Video Engagement Bootcamp for Marketing, Sales, and Service is the next step after taking the HubSpot Academy's Video Bootcamp for Marketing, Sales, and Service. This advanced bootcamp is an intensive 3-week program, including weekly webinars and individual work designed to jump start your video experience, as well as a step-by-step guide to getting started and multiple exercises to better educate you on your overall video marketing goals and efforts.

Background

The bootcamp breakdown

Cost: $900
Timeline: 3 Weeks (3 Sessions - 9 Hours Total)
  • Session 1
  • Session 2
  • Session 3

Crafting a Compelling Video Strategy

  • Understanding the importance of video marketing in today’s digital landscape.
  • Defining your target audience and understanding their needs and preferences.
  • Clarifying your brand message using the StoryBrand Framework.
  • Crafting a compelling video concept that aligns with your brand message and resonates with your target audience.
  • Writing an effective script that tells a story and delivers your key messages.
  • Understanding the different types of video formats and how to choose the right one for your goals.
  • Leveraging video SEO techniques to optimize your video for search engines and social media platforms.

Producing High-Quality Video Content

  • Pre-Production: Planning and organizing a video shoot into your project outline, including location, casting, and equipment selection.
  • Pre-Production: Understanding the pillars of video production: lighting, sound, and camera techniques.
  • Pre-Production: Creating a video storyboard and shot list to guide production.
  • Production: Directing and coaching on-screen talent to deliver a compelling performance.
  • Post-Production: Editing and post-production techniques to refine your video content and enhance its impact.
  • Post-Production: Adding motion graphics, animation, and special effects to create a visually engaging video.

Measuring and Optimizing Video Performance

  • Distinguishing the benefits of each video hosting platform and which is most relevant to utilize.
  • Understanding the different types of video metrics and their relevance to your marketing objectives.
  • Analyzing video engagement and viewer behavior to identify strengths and weaknesses.
  • Leveraging A/B testing and other optimization techniques to improve video performance.
  • Measuring video ROI and calculating the true value of your video marketing efforts.
  • Maximizing the impact of your video marketing through strategic distribution and promotion tactics.
  • Brand Affinity Marketing and the long-term effects of Video Series.
  • Staying up-to-date with the latest video marketing trends and emerging technologies.
  • REVIEW: Individual progress for everyone’s home page video.

Create a professional-quality final product that you can be proud of.

The program guides you through the process of implementing your own strategy, execution of capturing and editing, and how to promote and measure success on your video marketing efforts. Throughout our bootcamp, you'll create a professional-quality video from start to finish with expert guidance and support every step of the way.

Save Your Spot!

Pre-Register Here for our Video Engagement Bootcamp!