Analyze your results against your business goals!
To understand if you have a successful inbound marketing and sales strategy, you need to analyze the results against your business goals. If you need to talk to 20 new leads a month to close 5 new customers, then we will analyze how your inbound efforts are contributing to both your goals for lead generation and customers closed. There are a lot of different metrics that you can analyze when it comes to inbound efforts, especially when you are using a tool like HubSpot, but it is really important to understand which metrics are actually making an impact and helping to prove ROI.
Related Blog Article: Tips for Marketing Managers: 6 Ways to Prove You're Doing a Great Job