The beginning process will require more of a time investment as we get your strategy off the ground. Later on, there will be less of a time commitment on your end.
When it comes to an inbound strategy, you get out what you put in. It is important to understand that agencies like ours are HubSpot and inbound marketing/sales experts. You are the expert in your industry and your unique business. We will work with you to understand your business and we will do the necessary research to help find more opportunities for growth. In the beginning, we will require more of a time investment from you and your team as we get your strategy off the ground. Weekly check-in meetings to keep things moving forward are normally necessary, as well as an additional few hours a week for content and campaign material approval. As we move forward, there will be less of a time commitment on your end for meetings and approval.
Usually, we need 2 to 4 hours of involvement from your end per week and we recommend having one person that owns this project to make sure that things get done on your end. This person should make sure database structure, designs, content, strategy, etc are approved internally by the necessary people and should be someone that can make decisions directly if possible.
Of course, when we implement Marketing and Sales strategies into HubSpot, we will get the Marketing Manager/Director and the Sales Manager/Director involved to make sure all processes are in line and everybody is working together with the same goals.
Related Blog Article: Inbound Marketing Timeline: When Can You Expect Results?